Duluth man makes his mark in music world with New Vintage Amplifiers

The line of potentiometers and switches on the face of an H&B 50 guitar amplifier created by Nic Patullo of New Vintage Amplifiers are shown. (Clint Austin / caustin@duluthnews.com)

His work has been seen and heard at music festivals, clubs and arenas around the world, but you won’t find posters of him lining teenagers’ bedroom walls.

Nic Patullo started New Vintage Amplifiers in 2008. And with an ever-expanding client list that includes bands blink-182, 3 Doors Down, Motion City Soundtrack and Low plus and musicians for artists Kenny Chesney, Sara Bareilles, Mat Kearney and Matt Nathanson, the 32-year-old Duluth man quietly — but loudly — is leaving his mark on the music industry.

Patullo took an interest in music that began as a guitar-playing kid in Hermantown and combined it with his obsession for tinkering, tearing apart and reassembling household items.

“I drove my parents crazy,” Patullo said. “It wasn’t until my teens that I was able to put it back together again.”

His direction took more focus in 2000 when he met then-owner Walt Gorgoschlitz of Flatstone Amplification, a small business in Poplar that serviced and designed amps, and worked as an apprentice in his shop for six years. Patullo and a business partner bought Flatstone in 2007 after Gorgoschlitz moved to Texas. A year later, Patullo left the company and started New Vintage.

The purpose of an amplifier is to make things — a guitar for instance — louder. The voicing or tonality of an amp lends itself to the instrument it amplifies.

These are the four KT88 vacuum tubes at the heart of the Undertow 300 bass amplifier created by Nic Patullo of New Vintage Amplifiers. (Clint Austin / caustin@duluthnews.com)

A New Vintage amp does it in a distinct, old-fashioned way by using vacuum tubes, which are uncommon in today’s hyper-digital world.

“It’s an older technology, but newer devices, solid-state devices and digital recreations, just can’t mimic what vacuum tubes do because the way vacuum tubes operate is very imperfect,” Patullo said. “But the imperfections of vacuum-tube audio are what everyone loves about it.

“There’s harmonics. There’s a warmth and a frequency response that you just don’t get with newer technology. They’ve tried and tried for years to recreate it, and they just don’t have the sound.”

VIDEO: Watch and listen to New Vintage bass and guitar amps in action.

Music makers agree.

“These are the first amps that I’ve ever tried where you say, ‘Yes. Oh, that’s how a guitar should sound,’” producer-songwriter Jordan Schmidt, a Duluth native living in Nashville, said. “That’s an incredible thing because it makes my job way easier. Instead of figuring out what makes it sound bad, I can figure out how to make a good sound great.”

Schmidt, 25, was working in his Minneapolis recording studio in 2010 when he stumbled onto Patullo while searching online for amps. Schmidt said he was surprised to find a reference to amps in Duluth while reading something about Flatstone, which no longer was in business. That led him to New Vintage. He said any skepticism he had about a Duluth-based amp company quickly faded after his initial conversation with Patullo.

“He just schooled me on amps,” Schmidt said. “You could tell him any record, any famous guitar tone, and he’d know what was used.”

Schmidt bought a studio in Nashville and has turned a number of musicians on to New Vintage amps. But it was his California connection with blink-182 singer-bassist Mark Hoppus that gave the company a boost. Schmidt was second engineer during the 2009 recording of the Hoppus-produced Motion City Soundtrack album “My Dinosaur Life.”

Before a newly reunited blink-182 hit the studio in 2011 to record their first album in eight years, “Neighborhoods,” Schmidt put in a call to his rock star pal. Hoppus was impressed with what he heard from the amps during recording and wanted one of his own, so Patullo spent months building a Retribution 30 guitar amp and shipped it to Hoppus.

Two or three excruciating months passed without a word from the rock star.

At a retail price of roughly $1,400 to $3,200, a small startup couldn’t afford to lose an amp, Schmidt said. “I’ve made him give away more amps than he probably should have.”

Then, out of the blue, Hoppus e-mailed Schmidt.

“He said, ‘Hey, man, this amp is unreal. Can you get in touch with the guy who made it? I really want a bass amp,’ ” Schmidt said.

The rest is music history.

“Up until then, (Patullo) had just done guitar amps. He already had something in the works — but it lit a fire in him to get it done,” Schmidt said. “Hoppus loved it. Now his bass amps are flying off the shelves.”

Nic Patullo of New Vintage Amplifiers stands with an Undertow 300 bass amplifier stack and an H&B 50 guitar amplifier half stack built by his company in Duluth. (Clint Austin / caustin@duluthnews.com)

Patullo, a former construction equipment salesman, said business has doubled every year since starting New Vintage Amps. In addition to moving 60 to 70 units annually, he produces high-end accessories, including microphone and speaker cables, to complement his amp arsenal. This year he took on his first full-time employee.

“I own plenty of pieces myself, and I just really enjoy the product and play it,” said musician Nate Adelson, 23, of Hermantown, who has worked at New Vintage since February. “It’s cool to see it from the inside for a change.”

Patullo will be on the inside in July — onstage as a guitar tech during the Kenny Chesney and Zac Brown Band concert at Target Field in Minneapolis. While he enjoys life in the music business, he prefers spending his nights at home with his wife, Angie, and 16-month-old daughter, Clara, to a tour bus and stadiums.

“A part of me is onstage with those people,” Patullo said. “Whatever rock star dreams I had I live through my clients.”

New Vintage Amplifiers
Business hours:
12:30-8 p.m. Monday, 9 a.m. to 5 p.m. Tuesday-Friday
Website: newvintageamps.com
E-mail: nic@newvintageamps.com
Phone: (218) 428-8203

Jimmy Bellamy is a multimedia editor at the News Tribune. He can be reached by e-mail at jbellamy@duluthnews.com.

Lit guitarist Jeremy Popoff looks back on, forward to music

Lit are (from left) Ryan Gillmor, Kevin Baldes, A. Jay Popoff, Jeremy Popoff and Nathan Walker. (Photo courtesy of Good Cop Public Relations)

Jeremy Popoff wonders where the time has gone.

The Lit guitarist and his bandmates first found mainstream success in 1999 — after 10 years together — with the release of the album “A Place in the Sun.” The album’s biggest hit, “My Own Worst Enemy,” still gets consistent radio play today. The band’s run continued into the 21st century with three follow-up albums through 2004. But Lit’s time in the national spotlight faded as the band dealt with a series of tragedies.

In 2005, Jeremy and frontman A. Jay Popoff’s mother, Sheryl Suglia, was seriously injured in a motorcycle accident when she and their stepfather, Kerry Suglia, were struck by a drunk driver. Kerry Suglia died.

In 2008, drummer Allen Shellenberger was diagnosed with brain cancer. He died in 2009.

But the Popoffs and founding member Kevin Baldes (bassist-singer) never stopped playing. The Fullerton, Calif., band of brothers — biological and in friendship — continued to play shows despite going eight years between album releases.

With new members Nathan Walker (drums) and Ryan Gillmor (guitar and keyboard), Lit released “The View from the Bottom” in June.

The band wraps up the Summerland Tour, a ’90s-themed throwback of sorts that includes Sugar Ray, Everclear, Gin Blossoms and Marcy Playground, on Saturday night at Bayfront Festival Park in Duluth.

Jeremy Popoff, 40, spoke with the News Tribune on Wednesday about his band, writing songs for Lit and other artists, and a career that has spanned four decades.

Jimmy Bellamy: Maybe it’s because it hasn’t been that long since the ’90s, but Lit’s music doesn’t sound dated.

Jeremy Popoff: “I think our new record sounds like Lit, and I think it sounds current and relevant. I don’t think it sounds dated. But at the same time, we’re just a rock band. I think a lot of the rock bands I grew up listening to kind of have their sound and they make records for 10, 20, 30 years. It’s funny; we were together 10 years before success and then all these people thought we were new. We’ve been around for a long time.

“One of the things that hasn’t changed is my guitar tone. I was an ’80s metal kid. I always had that sound and tried to achieve it since the ’80s. My sound went from dated to cool, dated to cool. I just never changed it. As accessible as music is now on the Internet, it’s kind of a trip. To be making music with Les Pauls and amps … that’s just how we’ve always done it. Now it seems like it’s rare to do it that way.”

JB: Have you been able to adapt to the changes in the music industry because of the period of time when you first were successful? Has it helped deal with how grimy the business can be?

JP: “The griminess of the business definitely hasn’t changed. The business of selling records has changed. We were fortunate. I’m stoked that I have a couple of platinum records hanging on my wall. Who knows? Maybe someday they’ll have an award for most ‘likes’ on Facebook. The idea of going out and selling a million physical hard copies of an album is difficult now. I was lucky to be a part of a band in that last wave, so to speak.

“We were lucky to be a band in the late ’80s. We’ve been around for a lot of stuff. We’re lucky to still be doing it. … I can’t believe how fast the last 10 years have gone.”

JB: After everything you went through, you never split up. Was it made easier because your brother’s in the band with you? Did you ever talk about a break-up?

JP: “I don’t think that that was ever an option. We’ve gone through a lot of crazy stuff over the last 10 years. I think it’s just real-life stuff that every person goes through. You keep going through it and getting through it. It’s not like Lit is a hobby or a side project. We’ve known Kevin since junior high. A. Jay and I are brothers, and Kevin’s my brother.

“(Even without new albums), we still had the ability to come and play shows. It’s what we dreamed about doing since we were little kids. You work your ass off for a lot of years to get to a certain point. We did it so long before we had any success.”

JB: You’ve continued to play together all these years. You hear and read about people in bands who go through burnout. You must love to perform.

JP: “It’s a rush and for real every night. I think the burn factor can definitely set in for other people. It’s different because we have kids and families and businesses now; it makes it difficult to be on the road for a period of time. It’s challenging in that regard, but for the most part we’re able to make it work.”

JB: You released the album “The View from the Bottom” in June. Has it helped to have new material at shows?

JP: “We’ve been waiting for a long time to be able to put out new music. The response has been awesome and the crowd is digging the new stuff. We weren’t working on this record the entire time.

“We were writing songs, but we also were writing songs for other people and other projects. That’s how Ryan joined the band. We got together to write songs for other people. The gears were turning; it feels good. Even though it was eight years (between albums), I couldn’t imagine looking back and saying, ‘We should have dropped a record that year.’ ”

JB: Did your success outside of music (the opening of The Slidebar Rock-n-Roll Kitchen in 2004 in Fullerton) make that easier?

JP: “I don’t know. I’m not sure that it has to do with success or not; it’s a matter of you go through the cycle. You get back to writing and do it again. It’s not that we weren’t (successful) in the past; it’s that other things were going on. As far as the next record, it might be next year. It’ll probably be quicker (than eight years). I have a recording studio in Nashville, so we have access to be able to jump in and go.”

JB: When putting an album together, are there certain songs that make the cut and others you stash away for later?

JP: “For us, we’ve never been a band that writes 30 or 40 songs and picks 12 and the rest go in the trash. Because we write for other things and other genres, we usually don’t finish a song we’re writing unless we’re into it. Usually by the time we have 12 or 13 songs, we’ll go and record those. It’s a waste of time and money to record songs that people aren’t going to hear.”

JB: You’re coming to a close on the Summerland Tour. Have you toured with some of the bands in previous years? How’s it been?

JP: “It’s been awesome. We’ve never done any shows with the Gin Blossoms, and those guys are great. The Marcy Playground guys; we hadn’t really known them before this tour. Sugar Ray and Everclear we’ve known, and those guys are awesome. I’ve been friends with (Everclear frontman) Art (Alexakis) for a lot of years.

JB: What are your tributes to Allen on the new album?

JP: “ ‘Here’s To Us’ and ‘The Wall’ are for Al. But really the whole record’s a tribute to him. We have a slideshow of him playing on the big screens during some shows. And we’ve done some other stuff, too. It’s different. I know other bands have, but I hadn’t been through it before. There was the public stuff, then the personal, private stuff. And some of it overlapped. But, yeah; I think every night’s a tribute to him. He’s up there onstage with us every night.”

JB: What’s in the works for you and Lit post-Summerland Tour?

JP: “We’ll be on the road again after this. We’re going to go home for a couple weeks, see the fam. We’ll be back on the road in the fall. Our first single’s going to radio in a couple weeks — ‘Miss You Gone.’ Check them out on iTunes and give them a listen.

“I also have another single I wrote coming out. It’s a country song called, ‘Why’d You Have To Be So Good,’ by Heidi Newfield. So, I’ll have two songs out there on different formats; it’s awesome. I love it. (Writing songs) is something that I’ll be able to do for a long, long time.”

This Q&A originally appeared on duluthnewstribune.com.

Celebrity mourners, where’ve you been?

The death of singer Whitney Houston on Saturday at age 48 was big news, no doubt. At one time in the 1980s and ’90s, Houston arguably was the biggest act in music.

Houston died Saturday at the age of 48. (1998 file / Las Vegas News Bureau, Associated Press)

I vividly remember being 9 years old and watching TV as Houston belted out a spine-tingling, tear-jerking rendition of “The Star-Spangled Banner” before Super Bowl XXV in Tampa, Fla., at a time when American troops were at war in Iraq.

But years later, Whitney had battles of her own. Her beauty and one-of-a-kind voice soon were replaced by her often-publicized problems with drugs and then-husband Bobby Brown as the things for what she was best known.

Sure, like the Olympics, she’d come around every four years or so, singing a song at an awards show or making a TV appearance for an interview. But she never quite made it back to her spot at the top.

During those dark days, and even in recent years when she seemed to get back on track after her split from Brown, little was said about Houston publicly, which is hard to imagine now that we live in a world with social media and a 24-hour news cycle.

That was until moments after news of her death broke. Everyone from Aretha Franklin to Kim Kardashian offered their public condolences, and words like “inspiration” and “best ever” and “influence” were used by countless celebrities who couldn’t seem to wait to talk about Whitney Houston.

With any person — well-known or not — who dies, it’s expected that the people who knew them or knew of them share their memories of the deceased. What I take issue with is that when celebrities die, particularly ones who had personal struggles made public, some of the famous seem to try to use it as a chance to get attention even though they have little to no connection to deceased.

When Michael Jackson died in 2009, the celebrity train was so long that it took weeks to get through the list of people who had something to say or wanted to perform at the seemingly endless number of tributes to the “King of Pop.” But many of those same stars wouldn’t have been caught dead associating with Jackson in the final decade-plus of his life because it would have been career suicide.

The same could be said about Houston, the “Queen of Pop.”

No Lady Gaga at MTV VMAs

I’d be lying if I said I didn’t have a Lady Gaga album. Maybe even two, though I didn’t pay for them (it wasn’t covered in the divorce settlement).
So, I’ll admit listening to her music, but I really don’t need to see her in a dress constructed entirely of pig entrails or a blood-red Queen of Hearts outfit from “Alice in Wonderland.”
Thankfully, the bizarre singer-songwriter was nowhere to be seen at the MTV Video Music Awards on Sunday night. Instead, performing, presenting, and accepting the award for Best Female Video was a “man” named Jo Calderone.
I began to have flashbacks of when I was 6 years old and forced to try on a Rainbow Brite dress for my cousin, Jill, who was about the same size I was.
Looking like an extra from the movie “Grease” crossed with Al Pacino’s “Scarface” character Tony Montana, Calderone opened the show by smoking a cigarette and reciting a five-minute diatribe about nothing in a half-hearted Bronx accent.

Lady Gaga as Jo Calderone

Lady Gaga performs at the MTV Video Music Awards on Sunday in Los Angeles. (Matt Sayles / Associated Press)

The awkwardness ended — almost — when (s)he bellied up to the piano and performed Gaga’s hit “You And I” (I’ll be the first to say she’s a quality singer-songwriter-dancer) with help from legendary Queen guitarist Brian May.
Then the (accidental) laughs came.
At one point during the performance, Gaga/Calderone stood on the piano and poured a bottle of beer on the floor. The camera shot changed just as she appeared to slip and fall on the spilled beer. The shot changed back a few seconds later as the singer got up off the ground.
The VMAs always have given way to the strange and provided a unique twist compared to the stereotypical awards show. This is Hollywood, not Ken Buehler at the Kitchi Gammi Club.
Coming in a close second for strangest was Katy Perry, who wore a hat that only could be described as a giant cheese cube — nothing to do with the Packers — atop her pink hair.
Lady Gaga wasn’t the only one who left the show with a bump.
Best New Artist went to 20-year-old hip-hop performer and producer Tyler, The Creator. While going to accept his award, Tyler jumped on stage and injured his foot. He confirmed it later in the night on Twitter. I’d give you his Twitter handle, but I can’t print it. It contains a word he said several times during his mostly bleeped-out acceptance speech.
The network’s annual event honors the year’s “best” music videos, which is funny considering MTV — it removed “Music Television” from its logo a while back — barely has room to cram videos onto its airwaves between episodes of “Teen Mom,” “Jersey Shore” and “16 and Pregnant.”
But with each year, even as the credibility of the award itself has increased, so, too, has that high-school-cool-kids’-table feel that tortures viewers.
Except they must be masochists, because a record 12.4 million watched, including me.
Next year I wouldn’t mind seeing Lady Gaga back at the show, only as a woman. I have a Rainbow Brite dress she can borrow.

Jimmy Bellamy is the multimedia editor at the Duluth News Tribune in Duluth, Minn. Contact him at (218) 723-5390 or jbellamy@duluthnews.com. This column originally appeared here.